Responsible Operating Policy:
Skytek Media Limited Terms and Conditions are attached to our Advertising Orders which we send out on each booking.
The ‘Company’ reserves the right to refuse too display any advertisement without giving any reason certainly if it contains sexual content, defamatory references, bad language or disturbing imagery.
Advertising material will not be accepted if, it is likely to offend any particular members or sectors of the public or in the opinion of the Company, the advertising material fails to conform to the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing (CAP- Committee of Advertising Practice Code).
This Code is enforced by the Advertising Standards Authority (ASA). The full Code can be found on their website. Guidance is also taken from the Outdoor Media Centre’s ‘Policy and Production’ section.
Skytek Media Limited have full comprehensive insurance for all aspects of the business from Employees, Product and Public Liability. The business regularly updates its risk assessment program to make sure that all staff and operators are up to full speed on current legislation in the work and operating environment and have easy access to the Health and Safety Policy and Handbook.
As technology moves forward Skytek Media Limited believes in adapting its responsible operating policy and best practice to take into account the new digital formats that are on offer to clients and agencies such as the Digital Advans.
Skytek Media Limited takes its guidance from the Outdoor Media Centre’s ‘Digital Large Format Roadside Code’ and endeavours in best practice to follow were possible ‘The Code’ below. This offers the closest example of digital operating practice that can be put in place for the Digital formats used by Skytek Media Limited:
Digital technology is changing the delivery of information. There are digital cameras, digital phones, digital television, digital radios, digital newspapers and now digital billboards.
Digital billboards will be one of the main growth areas for outdoor companies over the next few years as the industry seeks to adapt the old fashioned billboards for the digital era we are now in.
On billboards, digital technology still produces poster images but these are changed electronically via computer, hence no need for traditional billposting with ladders and vans or the paper and vinyl sheets on which the poster images are traditionally printed.
Digital technology is simply thus a new non-manual way to post billboard advertisements.
The use of modern technology to deliver images on to roadside mobile billboards allows not only useful commercial information to be dispersed to the general public, but enables police and government agencies to deliver speedy emergency information and quick communication to the public.
Typically at present a digital billboard advertisement is displayed for 6 to 8 seconds and then fades away. A new message then appears.
IMPORTANT
· Mirroring current roadside legislation, there shall be no moving images, animation, video or full motion images displayed unless consent has been granted for such displays.
· The advertising copy on digital roadside billboards should not change more frequently than every 5 seconds unless consent has been granted for such displays · The luminance level of a digital roadside billboard shall comply with the Institute of Lighting Engineers Technical Report no 5 (2003).
· Roadside digital displays in England will conform to the five 'Standard Conditions' specified in Schedule 2 of The Town and Country Planning (Control of Advertisements) (England) Regulations 2007, in Wales in Schedule 1 of The Town and Country Planning (Control of Advertisements) Regulations 1992, in Scotland in Schedule 1 of The Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984. and in Northern Ireland in Schedule 1 of The Planning (Control of Advertisements) Regulations (Northern Ireland) 1992.
Skytek Media Limited when moving between locations in an urban centre always try to pause the images on the advertising vehicles or if rotation is necessary then restrict it to about every 10 seconds. Again when parked up in a roadside position the digital screens will rotate the messages approximately every 10 seconds.
If the content is full motion moving images such as video or animation then this will be best suited for display on private property such as retail parks and at organised events rather than roadside. Skytek Media Limited as a responsible operator of outdoor advertising formats aims to create a safe and informative environment for both its staff and the public during the delivery of advertising or awareness information.
Skytek Media Limited Privacy Policy:
Introduction
We are committed to safeguarding the privacy of our clients. This policy applies when we are acting as a data controller with respect to the personal data of our clients; in other words where we determine the purposes and means of the processing of that information. We only hold and process information supplied directly by clients to ourselves and do not use cookies or other forms of data collection via our website.
How we use your personal data
We may process information relating to our customer relationships including customer contact information [“customer relationship data”]. The customer relationship data may include, your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer. The customer relationship data may be processed for the purposes of providing our services, maintaining back ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request to enter into such a contract OR the proper management of our customer relationships.
Providing your personal data to others.
We may disclose your personal data only where such disclosure is necessary for the establishment, exercise or defence of legal claims whether in court proceedings or in an administrative or out of court procedure.
Retaining and deleting personal data
This section sets out our data retention policies and procedure which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data. Personal data that we process for any purpose of purposes shall not be kept for longer than is necessary for that purpose or those purposes. In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such case we will determine the period of retention based on request from your or your employer that you no longer wish to be an ongoing client of Skytek Media Limited. Notwithstanding the other provisions of this Section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Amendments
We may update this policy from time to time by publishing a new version on our website.
Your Rights
In this section we summarises the rights that you have under data protection law. Some of the rights are complex and not all of the details have been included in our summaries. Accordingly you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
Your principal rights under the law are:
• The right to access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to object to processing
• The right to data portability
• The right to complain to a supervisory authority
• The right to withdraw consent.
1. You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.
2. You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
3. In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: [the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed]. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: [for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims].
4. In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
5. You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
6. You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
7. To the extent that the legal basis for our processing of your personal data is: (a) consent; or (b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others. If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
8. To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
9. You may exercise any of your rights in relation to your personal data [by written notice to us] in addition to the other methods specified in this Section 8].
About Cookies
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Our Details
This website is owned and operated by Skytek Media Limited. We are registered in England and Wales under registration number 16883446, and our registered office is at Unit 9 Brettell Lane Industrial Estate Brierley Hill DY5 3LH, this is also our principal place of business. You can contact us by post at the postal address given above, by using our website contact form or by telephone on the contact number given on our website.